Most people just can’t resist shopping on Black Friday. They are hardwired to anticipate amazing deals on this special day of the year. Black Friday marketing inevitably pushes online shoppers into fast-paced “feeding frenzies”.

Experts believe that a staggering twenty billion dollars were spent during the 2017 Thanksgiving/Black Friday weekend!

Some consumers go all out by purchasing a variety of different goods from an array of online retailers, while others focus on just one deal which matters the most to them…such as buying a huge “4K” TV with a cut-rate price tag!

In order to maximize profits from Black Friday online, Web-based entrepreneurs need to have the right basics in place. This means impressive online shops which are are attractive, functional and designed to showcase products, product descriptions and slashed Black Friday product prices to perfection. Online shops need to offer a clean and simple interface for online shopping. People who shop on Black Friday are usually in a big hurry to lock down deals, so they don’t want to jump through a lot of hoops in order to finalize purchases. They are likely to bounce out of websites which make buying too complex or long-winded.

Entrepreneurs who choose Shopify as their preferred selling platform tend to make a killing each and every Black Friday. Their shops are first-rate and they have the “Shopify look” that consumers are so familiar with (and have grown to trust!). As well, they have streamlined e-commerce interfaces which make it so easy for Black Friday shoppers to select items and then check out.

Consumers enjoy patronizing Shopify retail outlets and they seek out deals at these outlets during the Black Friday retail bonanza.

To help you understand why Shopify is such a popular hub for Black Friday shoppers, let’s look at some Shopify stats for Black Friday 2017.

Shopify Stats for Black Friday 2017

Shopify merchants raked in a big chunk of the overall takings for Black Friday 2017. They earned over a billion dollars on Black Friday. This means that they grabbed one-twentieth of ALL proceeds for Black Friday 2017. When you consider the breadth and depth of e-commerce, that’s an amazing achievement. It shows that consumers do love the Shopify platform. They are comfortable with it and quite willing to spend their dollars at Shopify virtual storefronts.

So, which product categories dominated on Black Friday, at Shopify online retailers? Clothing was at number one. Over one million and four hundred thousand pieces of clothing were purchased via Shopify retailers. Next up was accessories. Over nine hundred and seventeen thousand accessories were bought. At number three was housewares, which racked up over five hundred and thirty thousand purchases. In fourth position was footwear, with over two hundred and two thousand pairs purchased! Next up were makeup and electronics. Food and games were the last two big performers at Shopify on Black Friday.

Where Did Customers Buy?

Some cities were “hot spots” for shopping on Black Friday, via Shopify stores. New York City topped the list, followed by London, England, Los Angeles, USA and Brooklyn, USA. Chicago, Toronto, Houston, San Francisco, Portland and San Diego were also hot spots for Black Friday retail activity at Shopify.

During the Thanksgiving/Black Friday weekend, merchants at Shopify shipped out packages to a total distance of over twelve billion miles!

Smart Marketing for Black Friday

Shopify entrepreneurs utilized a range of trusted marketing methods in order to stand out during the Black Friday madness! Some promoted their shops via their YouTube channels, while others put information about Black Friday deals out there on their social media accounts, such as Facebook, Instagram and Twitter. There are tons of channels for free advertising, most of which are social media networks. Some Shopify entrepreneurs hedged their bets by purchasing paid traffic (PPC campaigns, paid ads on social media).

These smart and savvy entrepreneurs also promoted directly via their Shopify virtual storefronts.

Shopify is a cost-effective platform which takes a lot of the guesswork out of promoting and performing search engine optimization. It makes life easier for entrepreneurs and this is why Shopify revenue went up by eighty-six percent between 2015 and 2016. The platform delivers for ambitious online entrepreneurs.

For example, when you sign on as a Shopify plan member (a free, fourteen-day trial is available), you’ll access a coupon and discount feature, which allows you to make and assign discount codes which help you to generate more buzz and more profits. Obviously, this feature was a popular choice with Shopify merchants during Black Friday!

Shopify isn’t the only multi-channel e-commerce platform which is cloud-based. However, as our statistics from Black Friday show, it may be the best of them all. The growth of this company is exponential and shows no signs of slowing down. As more and more entrepreneurs discover the reach of Shopify, as well as its appeal to Black Friday shoppers (and year-round shoppers), it’s safe to say that this platform for Web-based merchants is going to continue to dominate.

Black Friday is Important

Seasoned online retailers know that they need to rack up significant profits on the most important retail days of the year, including Black Friday. Black Friday is important and it’s easier to grab Black Friday sales at Shopify. If you’re not using this cloud-based electronic commerce platform right now, you may want to consider using it in the future. Switching is easy and you’ll find full details on how to join Shopify at the official Shopify website. If you’re planning a startup and you want a virtual storefront which is the perfect place to do business online, Shopify will also meet your needs.

Now that you know more about how Shopify entrepreneurs made a fortune on Black Friday, you’ll be ready to get primed for a successful Black Friday 2018. This platform gives Web-based merchants the opportunity to connect with a massive global pool of prospective customers, who already know and trust the Shopify interface.

So, why not sign up for a free Shopify trial today?