Your website may look great… but it may also be hurting your sales.

Why? Because it wasn’t build with your audience in mind.

Here were three fixes:

1. Website speed.

Speed matters. Up to 40% of people will leave a website if it doesn’t load within three seconds. Lots of things may slow a website down—including widgets, videos, and invisible problems like excess coding. These are things you can work with your developer to solve for.

2. Content that answers questions.

Your website may describe your products—but does it answer your customers’ most pressing questions? A FAQ page is great, but that’s just the start. When you create blog-like content that answers the questions your customers wonder the most, your site will come up in their search engine results—leading to more interest, and more sales.

3. Constant calls to action.

Every page on your site, and every piece of content, should drive a customer to take some action. Maybe it’s a sale—or maybe it’s simply signing up for an email list, or engaging with a customer service representative via chat. You always want to think, ‘What’s the next action I want [a user] to take?’ And then lead them down that path.