A personal brand allows you to build more trust between your business and colleagues and clients alike. It also boosts your reputation and motivates others to want to do business…
As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and…
Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times. How are PPC specialists expected to know which actions to choose…
Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable. From SMBs driving leads to…
Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients…
Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad…
Google is an integral part of our lives. We use it for research, reading and getting from points A to B. Thanks to the internet of things, some of us…
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the…
Let me be clear - this article isn't about Shopify. I believe that Shopify is the no-brainer eCommerce solution for any small or medium business. This article is about YOU or YOUR BUSINESS.…
[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" width="1/1" tablet_text_alignment="default" phone_text_alignment="default" column_border_width="none" column_border_style="solid"][vc_column_text] Building a strong commerce experience for customers, particularly online, has never…
