E-commerce fashion boutique Website “Lookbook”
We proud ourselves in building beautiful e-commerce fashion boutique websites for our clients, with the bulk being in the fashion industry.
Consumers used to pour over pages of Glamour & Vogue; now they browse online and social networks to get ideas about what to shop next.
Sometimes even looking through your boutique to influence their style and wear.
Lookbooks are meant to excite and inspire the viewer, by giving fantastic suggestions on the latest styles and wear. They are highly visual medium— appealing to the viewer’s senses and emotions rather than reason. It’s evident that a lookbook increases your appeal and adds credibility to your image. Lookbooks are a great way for a merchant to showcase a seasonal collection, suggest product pairings, or convey the lifestyle associated with their brand.
High-quality, professional photography is number one part of any great lookbook, the way in which a lookbook is presented on a website is becoming an increasingly important part of the online fashion E Commerce experience. From creative scrolling features to interactive view modes, ecommerce web designers are finding new ways to bring the online lookbook to life. In other words, the online lookbook isn’t just about pretty pictures — it’s about creating an engaging and creative browsing experience.
If you haven’t integrated a lookbook functionality in your online fashion store, it’s worth considering adding a “Lookbook” or “Collections” page to their navigation. To inspire your design, we’ve assembled nine refreshingly creative ways to present an online lookbook. Here’s hoping you get hooked on one of these looks and apply some of these ideas to your e-commerce fashion boutique website
Old Harry
Why we love it: Sometimes you don’t need bells and whistles. This classic lookbook combines stunning lifestyle photography with a simple but engaging layout.
Leroy Nguyen
Why we love it: This creative click-to-browse functionality calls to mind the flipping of magazine pages. It’s a great way to give a digital edge to an old world tradition.
Lunet Eyewear
Why we love it: The elegantly designed graphics in the corner of each image forge a strong link between the lifestyle photography and the actual products themselves. Plus, you can easily navigate to each product page by clicking the product name in the corner.
5th Story London
Why we love it: The parallax scroll makes browsing this lookbook a breeze. We also really like how the designer has emphasized the products by keeping them front and centre.
Triangl
Why we love it: Big, bold, bright, and colourful. This lookbook takes over the entire screen to showcase Triangl’s products in the best light.
Z. Borgini
Why we love it: The integration of a “Shop the Look” button is a great way to entice shoppers to navigate to a product page and hopefully onwards to the checkout.
Simo Collective
Why we love it: The hover effects are a great way to engage the passive browser and encourage them to learn more about the products featured in each image.
Haven
Why we love it: Not only does this lookbook have an incredibly intuitive browsing experience, but we love that each look comes with breakdown of the products featured in the lifestyle imagery.
Alice + Whittles
Why we love it: This lookbook takes full-advantage of the captivating power of video. Need we say more?
