“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…
If you’re a new business owner, a creative entrepreneur, or unfamiliar with what’s going on in search engine optimization, SEO can seem intimidating. After all, it’s your small business wrestling…
The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories…
Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more creatively about how…
Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, machine learning and data…
As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and…
SEO tools are the online marketer’s best friend. Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in…
To earn more customers from your website you need to attract more visitors. And if you want to bring in more visitors from organic search, you need to rank your…
If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance…
We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best…
