“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…
Throughout the last decade, the life of the modern-day search engine marketer has become centered around data and artificial intelligence (AI) applications. Debates and dialogues around AI subsets, machine learning and data…
Over the last decade, the number of account and campaign parameters to consider has shot up almost 20 times. How are PPC specialists expected to know which actions to choose…
Content creation and blogging have become extremely saturated. But you knew that already. As a blogger, you’ve come face to face with countless challenges. Thankfully, you aren’t alone. And you…
In an industry that abounds in folklore and celebrity influencers, is SEO “best practice” the key to mastering the SERPs or a shallow goal that leads to missed opportunities? What…
Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of content you should be optimizing…
A new study shows paid search is still the top digital ad channel as far as advertisers’ budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according…
I like to find tidbits that fly under the radar or are generally hidden in a PPC ad campaign. Even if you implement one or two of these hidden gems,…
Whether you participate in paid search advertising or are attempting to climb the rankings within organic search, the landscape is competitive. In paid search, the uphill fight is a little…
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference…
