Using company or personal online profiles to generate links is a tricky subject. Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose…
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy…
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here…
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have…
What’s the Difference? As someone who likes to think he is organized – or, as someone who at least likes to organize things – I’ve attempted to treat digital marketing…
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read…
What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after…
Predicting the future is never easy: Particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit.…
What’s Changing SEO: The interconnectivity of SEO, technology, human behavior, media, machine, and mindset will change the game of SEO and online marketing. SEO professionals are now required to become…
Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is…
