Smartphones' share of US online retail sales, excluding apps, climbed to 31.8% in Q3 2018, according to a report from Criteo. That marks a 14% year-over-year (YoY) increase in share, while…
If you serve fast food on white tablecloths in a tony-looking restaurant, people sometimes think it’s haute cuisine. (At the very least, it tastes a lot different than it does…
Retailers can gather important insights on customer intent through what they search for. Search results should serve the customers’ interest and that of the retailer. Black Friday and Cyber Monday…
Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to…
Lessons From Netflix About Content Marketing Netflix didn't become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base,…
15 Questions to Ask Yourself Before Publishing a New Landing Page Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page…
Google revamps local events search to include personalized suggestions Last May, Google launched a new events feature designed to help web searchers more easily find things to do nearby, while also challenging Facebook’s…
What Search Marketers Should Know About Amazon Prime Day Prime Day is Amazon’s annual shopping “holiday” exclusive for its Prime members. The one-day event was launched in 2015 to commemorate…
Facebook is Bringing Augmented Reality Ads to the News Feed On Tuesday, Facebook announced it is bringing augmented reality ads to the Facebook news feed and expanding shopping in Instagram…
Well, it finally happened. 2017 is going to go down as the first year in history when more money was spent by advertisers on digital and online media compared…
