How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is…
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
It’s easy to have a love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand,…
If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently…
Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy…
Are you leveraging your responses to Google reviews and using the new Google My Business (GMB) tools to get a leg up on your local search competitors? If not, here…
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have…
What’s Changing SEO: The interconnectivity of SEO, technology, human behavior, media, machine, and mindset will change the game of SEO and online marketing. SEO professionals are now required to become…
Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is…
There once was a time where infographics were the go-to medium when it came to content marketing. Informative, engaging, and easy to share, they present the ultimate trifecta for attracting…
