The Coronavirus continues to dominate headlines in Asia since January 2020. I decided to analyze the effects of the virus on digital marketing -- particularly on neighboring markets such as…
If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. If you just need a quick and easy website,…
Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have…
1. Know Your Audience Knowing your audience is a prerequisite to every marketing campaign. And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so…
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read…
Predicting the future is never easy: Particularly in the world of PPC. Even with all the campaign data in the world, you don’t know the latest trends until they hit.…
What’s Changing SEO: The interconnectivity of SEO, technology, human behavior, media, machine, and mindset will change the game of SEO and online marketing. SEO professionals are now required to become…
“Authority” is a buzzword in SEO and content marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes authority and is…
The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories…
Selling things online has never been both easier and harder. On one hand, you have platforms like Amazon, eBay, and Etsy, all of which have lowered the barrier to entry…
