Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO. Links continue to remain a significant ranking factor. What happens when you get bad…
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human…
Roughly 53 percent of firms doing local SEO have 10 or fewer clients A new survey from Bright-local offers a window into the state of agencies doing local SEO. The survey polled…
With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most popular form of online content.…
Smartphones' share of US online retail sales, excluding apps, climbed to 31.8% in Q3 2018, according to a report from Criteo. That marks a 14% year-over-year (YoY) increase in share, while…
What was the last thing posted your company’s Instagram account? Was it posted after careful thought? Was it created based on your target audience’s interests? If you answered yes to both…
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The…
Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to…
One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and drive…
Lessons From Netflix About Content Marketing Netflix didn't become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base,…
