First, I want to say that embarking on an SEO career is exciting. It’s a profession that is fast-paced and always evolving. While taking courses is a great idea to…
Focus on User Experience to meet the needs of searchers. It improves organic search marketing performance, helping websites rank well on the SERPs. Google’s algorithm has consistently taken the user experience into…
Driving organic traffic to your site but not seeing enough conversions? Learn how user intent can help you drive more qualified leads. To drive conversions, you need to know what…
Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits.…
I have a distinct memory in high school when one of my friends held up a wrapper that had the company’s website printed on it and we all thought it…
Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine…
These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But SEO, much…
From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than…
Content marketing plays a critical role in pretty much every business in every industry even more so today. If you’ve been in business for a while, you probably have a…
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and…
