What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after…
Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable. From SMBs driving leads to…
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. And you’ll need to…
SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGETTY How will the world of search engine optimization change in 2019? What new trends will emerge,…
New Year, new you! Many small businesses are trying to decide on their social media marketing in 2019 in the hopes of increasing sales and foot traffic on their websites. Marketing…
Financial institutions face a unique challenge when it comes to web content. As consumers increasingly shop for financial products online — 40% by 2020, according to projections from McKinsey —…
Email marketing has the potential to generate unmatched ROI for your business, but figuring out how to optimize your strategy isn’t always easy. There are lots of moving parts to…
Google revamps local events search to include personalized suggestions Last May, Google launched a new events feature designed to help web searchers more easily find things to do nearby, while also challenging Facebook’s…
Supreme Court Rules That States Can Impose Sales Tax On E-Commerce Brands A recent ruling by the Supreme Court is going to change the way e-commerce interacts with the economy…
What You Need to Know about Home Service Ads (HSAs) Google began testing Home Service promotions in 2015 and this initially frightened the whole Local SEO people group (and entrepreneurs)…
