There are many agile methods and practices available. I realised this back in 2010 after struggling to get the expected benefits from Scrum and doing some deeper research. This led…
Hashtags play an important role in social media marketing. Used at the right time and in the right context a hashtag has the power to multiply the visibility of your…
When trying to grow a business online, organic search traffic can seem like one of the slowest games of all time – it can feel like it takes forever for…
For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even…
While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange…
Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities…
With more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel. Others, however,…
All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons…
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent. Digital ad spending in the U.S. will exceed traditional ad spending…
Involved in how different small businesses are making use of social media to get more revenue? Wondering which platforms work first-rate for small companies? Social Media Examiner’s seventh annual Social…
