Marketers leverage content for a number of reasons, from increasing website traffic to growing brand awareness and generating engagement. But one of the main reasons is, quite simply, to get…
Every week this year I’ve been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion…
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your…
It is undeniable that social media is a must-have marketing strategy across all businesses and industries. This is not surprising as 73% of marketers believe that their efforts through social…
1. Take a good, long look at your posts. People are busy, and they check their social accounts on the go. For now, Twitter's character limit forces marketers to be…
Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising…
The year 2020 was when the world truly 'discovered' YouTube. People had 'time on their hands,' which led to a sharp upswing of new YouTube creators. From a spike in…
1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it's…
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage…
One of the best ways by which you can grow your Instagram account and create a following that converts is to understand and take advantage of Instagram analytics. Of all…
