Smartphones' share of US online retail sales, excluding apps, climbed to 31.8% in Q3 2018, according to a report from Criteo. That marks a 14% year-over-year (YoY) increase in share, while…
Facebook's new in-stream video ad solutions target most engaged viewers Dive Brief: Facebook has two new in-stream ad solutions: In-Stream Reserve and In-Stream Categories, the company announced in a blog post.…
The 5 Best Digital Marketing Tools for Understanding Your Customers The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.…
Networking Bizz Ranked Among the Top SEO Agencies in Los Angeles At Networking Bizz, we successfully build brands, always having our clients’ best interest in mind. We’re committed to…
Lessons From Netflix About Content Marketing Netflix didn't become the most popular streaming video subscription service by accident. Clearly, it hired smart people to run its analytics, content strategy and customer-experience initiatives to grow its subscription base,…
What Darth Vader Can Teach Us About Gated Content Gating content – or putting a piece of marketing behind a paywall – is a contentious issue. On the one hand,…
15 Questions to Ask Yourself Before Publishing a New Landing Page Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page…
IHOP to IHOB: Will the New Marketing Strategy Work? Three weeks after the International House of Pancakes (IHOP) launched a teaser campaign to call itself IHOB to draw diners to…
WhatsApp Launching Pay-to-Use Tools for Brand Marketers Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app The new Facebook ads that…
Google revamps local events search to include personalized suggestions Last May, Google launched a new events feature designed to help web searchers more easily find things to do nearby, while also challenging Facebook’s…
